Patina Restaurant Group operates over 50 restaurants and food service operations, offering a la carte dining as well as world-class private events, elegant weddings and corporate catering. Founded by Nick Valenti and Chef Joachim Splichal, Patina offers unrivaled culinary artistry from two culinary legends.
Drive awareness and dinner reservations for Valentine’s Day at Patina’s special-occasion restaurants.
We worked with Patina to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with strategically-timed mix of display and search ads. We monitored the campaigns very closely, making hundreds of targeting changes, excluding improper placements and ensuring our ads were showing up in front of the correct audience at the correct time.
Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We captured 366 reservation attempts and 1,576 menu views in addition to capturing millions of impressions and 10,000+ website views for the restaurant group for Valentine’s Day.
Timeframe: 1/15/20 – 2/13/20
Ad Spend: $2,991.46
CPC: $0.28 | CPA: $1.52
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