Plan and execute an ad campaign for a multi-unit restaurant group to drive awareness and reservations at their NYC locations for Valentine’s Day, 2020.
We worked with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with strategically-timed mix of display and search ads. We monitored the campaigns very closely, making hundreds of targeting changes, excluding improper placements and ensuring our ads were showing up in front of the correct audience at the correct time.
Timeframe: 1/15/20 – 2/13/20
Ad Spend: $2,991.46
CPC: $0.28 | CPA: $1.52
Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We captured 366 reservation attempts and 1,576 menu views in addition to capturing millions of impressions and 10,000+ website views for the restaurant group for Valentine’s Day.
Business Growth Starts Here
Are you ready to speak with someone about reaching your online business goals? A marketing professional from Hudson Creative is standing by ready to help.