the number of online orders
daily revenue from online orders
To promote the brand new delivery and takeout offerings for Lincoln Ristorante to drive revenue in the wake of the COVID-19 pandemic and temporary dining room closure.
We established 100 target keywords and two dozen audiences we felt would perform well based on extensive research and past interactions with the Lincoln Ristorante website. Geographically, we focused on targeting a small radius around Lincoln Center and key neighborhoods nearby. We ran Display Ads and Search Ads to start, but we quickly noticed Display ads were outperforming search ads at a very high rate (we saw daily Caviar revenue jump +$1,000 after Display Ads started), so we focused the entire campaign spend on display ads from then on.
Lincoln offered online ordering via GrubHub and Caviar, our campaign sent users to Caviar. Lincoln’s average orders/day for Caviar more than doubled (from 9 per day to 21 per day) while GrubHub orders saw only minor increases (from 11 per day to 13 per day) during this time period.
BUSINESS GROWTH STARTS HERE
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