NYC Tourism + Conventions Gets a Boost in Foreign Language Searches

nyctourism logo


increase in page views over the 3-month campaign


increase in search views (YOY)


increase in page views (YOY)

Their Story

NYC & Company is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Their mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity, and spread the dynamic image of New York City around the world. NYC & Company provides resources for visitors to discover everything they need to know about what to do and see in NYC. 

Their Goal

To target users speaking other languages worldwide and users in other countries researching travel to NYC. 

Our Solution

A brief survey of found major hreflang errors like conflicting hreflang/canonical tags and no self-referencing hreflang tags. We provided detailed documentation of recommended changes to language meta tags and submitted these to the NYCGO development team who implemented the changes. Once live, Hudson Creative inspected and tested the changes to make sure they were indexed correctly by search engines.

Their Success

By fixing language meta tags for Spanish, French, German, and Portuguese, Googlebot was able to index these language-specific articles more easily and provide higher rankings for searches in these languages: 85% pageviews increase for Spanish subdomains, 91% pageviews increase for French subdomains, 89% pageview increase for Brazilian Portuguese subdomains, and 18% pageviews increase for German subdomains. 


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