Patina Restaurant Group operates over 50 restaurants and food service operations, offering a la carte dining as well as world-class private events, elegant weddings, and corporate catering. Founded by Nick Valenti and Chef Joachim Splichal, owned by Delaware North, Patina offers unrivaled culinary artistry built by culinary legends.
To drive more pre-booked, online reservations for their NYC locations for Valentine’s Day 2020.
We worked with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with a strategically-timed mix of display and search ads. We monitored the campaigns very closely, making hundreds of targeting changes, excluding improper placements, and ensuring our ads were showing up in front of the correct audience at the correct time.
Our campaign outperformed industry averages for CTR, CPC, and CPA industry averages from Wordstream, especially within a one-month period. They had 366 reservation attempts, 25 calls to the restaurant, and 1,576 menu views.
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