Helping The Rink at Rock Center Get 6X More Website Traffic from Search Engines

rockefellercenter logo

+96%

year-over-year website traffic

+600%

web traffic from search engines

+$250,000

e-commerce revenue year-over-year

Their Story

Since its opening on Christmas Day in 1936, The iconic Rink at Rockefeller Center has been a perennial winter tradition and a bucket list experience for millions of people. The world’s most famous ice skating rink has withstood the test of time and remains a quintessential part of New York City culture, and a classic experience for New Yorkers and visitors alike.

The Rink at Rockefeller Center in the Winter
Their Goal

Increase pre-paid online revenue through The Rink’s ecommerce website TheRinkAtRockCenter.com.

Our Solution

We gathered information about the business and did a competitive analysis, which informed decisions on how to best position The Rink in search. We made web development changes, including copywriting, backend code and e-commerce tracking enhancements. We implemented a third-party link-building strategy that supported keyword targets to help propel the website into the first position for many of our keyword targets.

Website Optimization Project for The Rink at Rockefeller Center
Their Success

The project started in May 2015, so the results here are looking at year-over-year results for 2015/2016 season vs. 2014/2015 season. Web traffic increased +96% (+200,000 sessions, +146,000 users), web traffic from search engines increased +600% (+130,000 users) and e-commerce revenue increased by +25%, an increase of over $250,000.

Positive Results for The Rink's Customer Acquisition and Website Analytics

BUSINESS GROWTH STARTS HERE

Are you ready to speak with someone about reaching your online business goals? A marketing professional from Hudson Creative is standing by ready to help.

Patina Restaurant Group’s 45+ Brand SEO Campaign

Search Engine Optimization takes time, it is not uncommon for an SEO project to ...

Read More

Lead-Generating Ad Campaigns for Wolfgang Puck Catering

Our cost per conversion has consistently dropped (-22.43% year-over-year this ye...

Read More

LDV Hospitality Survives COVID and Thrives on the Other Side

Consistently lowering cost per click ($0.28 per click in 2022) meant more websit...

Read More