Reimagining the Web Presence for Reunion Tower Dallas

+20%

total web traffic

+31%

web traffic from search engines

+51%

web pages views per user sessions

Their Story

Reunion Tower is an observation tower in Dallas Texas, one of the city’s most recognizable landmarks. Known locally as “The Ball,” Reunion Tower is located in Downtown Dallas and features light shows, 360-degree city views, 2 restaurants & a gift shop.

View from the Reunion Tower in Dallas, TX
Their Goal

The Reunion Tower team wanted a totally new online brand image to drive awareness and ensure pertinent information for potential visitors looked great and was easy-to-find on their website.

Our Solution

In-depth keyword research helped us define the target audience for this landmark observation tower. We built the site to match high volume searches online, like “things to do in Dallas.” We designed the entire site based on brand guidelines provided by the client, using our expertise in web user behavior to optimize each page for conversions and client goals.

Their Success

The new website launched on January 15, 2019, Results here are for the two months after the project was completed, looking at year-over-year data. Not only did users from Organic Search increase by almost 14,000 (+31.78%) year-over-year, but web users showed more engagement by leaving the website less (Bounce Rate) and visiting more pages (Pages / Session).

BUSINESS GROWTH STARTS HERE

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