+20%
total web traffic
+31%
web traffic from search engines
+51%
web pages views per user sessions
Their Story
Reunion Tower is an observation tower in Dallas Texas, one of the city’s most recognizable landmarks. Known locally as “The Ball,” Reunion Tower is located in Downtown Dallas and features light shows, 360-degree city views, 2 restaurants & a gift shop.
Their Goal
The Reunion Tower team wanted a totally new online brand image to drive awareness and ensure pertinent information for potential visitors looked great and was easy-to-find on their website.
Our Solution
In-depth keyword research helped us define the target audience for this landmark observation tower. We built the site to match high volume searches online, like “things to do in Dallas.” We designed the entire site based on brand guidelines provided by the client, using our expertise in web user behavior to optimize each page for conversions and client goals.
Their Success
The new website launched on January 15, 2019, Results here are for the two months after the project was completed, looking at year-over-year data. Not only did users from Organic Search increase by almost 14,000 (+31.78%) year-over-year, but web users showed more engagement by leaving the website less (Bounce Rate) and visiting more pages (Pages / Session).
BUSINESS GROWTH STARTS HERE
Are you ready to speak with someone about reaching your online business goals? A marketing professional from Hudson Creative is standing by ready to help.
Patina Restaurant Group’s 45+ Brand SEO Campaign
Search Engine Optimization takes time, it is not uncommon for an SEO project to ...
Read More
Lead-Generating Ad Campaigns for Wolfgang Puck Catering
Our cost per conversion has consistently dropped (-22.43% year-over-year this ye...
Read More
LDV Hospitality Survives COVID and Thrives on the Other Side
Consistently lowering cost per click ($0.28 per click in 2022) meant more websit...
Read More