Reunion Tower, Dallas - Website Development
Designing and building a new website for an American landmark.
total web traffic
web traffic from search engines
web pages views per user sessions
Reunion Tower is an observation tower in Dallas Texas, one of the city’s most recognizable landmarks. Known locally as “The Ball,” Reunion Tower is located in Downtown Dallas and features light shows, 360-degree city views, 2 restaurants & a gift shop.
The Reunion Tower team wanted a totally new online brand image to drive awareness and ensure pertinent information for potential visitors looked great and was easy-to-find on their website.
In-depth keyword research helped us define the target audience for this landmark observation tower. We built the site to match high volume searches online, like “things to do in Dallas.” We designed the entire site based on brand guidelines provided by the client, using our expertise in web user behavior to optimize each page for conversions and client goals.
The new website launched on January 15, 2019, Results here are for the two months after the project was completed, looking at year-over-year data. Not only did users from Organic Search increase by almost 14,000 (+31.78%) year-over-year, but web users showed more engagement by leaving the website less (Bounce Rate) and visiting more pages (Pages / Session).
Read the Client Testimonial
When designing our new website, The Hudson Creative team was organized and receptive to feedback. They educated themselves about our company to develop a look and feel that was truly on-brand for us. The website they built for us looks great, is easy for us to update and has helped us reach our target audience to drive more visitors to Reunion Tower. We appreciate their continued responsiveness and professionalism.
Shon Stanbrough, IT ManagerReunion Tower
Business Growth Starts Here
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