Adwords Broad Match

Category: Glossary

  • Glossary

Adwords Broad Match

Broad matches are catch-alls

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  • Glossary

Adwords Exact Match

Exact match targeting in Google Adwords is extremely specific. These are usually keywords that have a lot of people searching...

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  • Glossary

Adwords Phrase Match

Phrase matching is a type of keyword targeting that allows for tenses and plural/singular.

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