Working with the Rink at Rockefeller Center, we created a strategic plan to re-position their website. After only a few months of work we were able to double traffic and increase online revenue over 20%.
By the end of the campaign, we saw weekly CTR’s of 1.14%-1.25% (comparable to the industry average of 0.47%) and CPC’s of $0.16-0.18 (comparable to the industry average of $0.24).
We used a sweepstakes to collect email addresses for a restaurant event. In this case, the event was exclusively for people entering through the online contest - there was no other way to get a ticket.
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