How We Doubled Website Traffic to the World’s Most Famous Ice Rink

Working with the Rink at Rockefeller Center, we created a strategic plan to re-position their website. After only a few months of work we were able to double traffic and increase online revenue over 20%.

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How We Increased Display Ad CTR to Over 2X Industry Average While Lowering Cost per Click

By the end of the campaign, we saw weekly CTR’s of 1.14%-1.25% (comparable to the industry average of 0.47%) and CPC’s of $0.16-0.18 (comparable to the industry average of $0.24).

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Collecting Over 1200 Emails in 8 days for Under $150

We used a sweepstakes to collect email addresses for a restaurant event. In this case, the event was exclusively for people entering through the online contest – there was no other way to get a ticket.

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