Will new guests be able to find your restaurant in Google when you open?
A well-designed location page can increase your business’s visibility.
Patina Restaurant Group is one of the nation’s leading multi-concept premium restaurant and foodservice-management companies, operating over 60 locations mainly in New York and California.
We used a sweepstakes to collect email addresses for a restaurant event. In this case, the event was exclusively for people entering through the online contest – there was no other way to get a ticket.
By the end of the campaign, we saw weekly CTR’s of 1.14%-1.25% (comparable to the industry average of 0.47%) and CPC’s of $0.16-0.18 (comparable to the industry average of $0.24).
Working with the Rink at Rockefeller Center, we created a strategic plan to re-position their website. After only a few months of work we were able to double traffic and increase online revenue over 20%.
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