NAP is a Search Engine Marketing term that means ‘N’ame, ‘A’ddress, and ‘P’hone Number. For SEO to be successful, it’s important to have a unified NAP for your business.

Google pulls a combination of the most reputable and the most used/widespread NAP listings as your business address, name and phone number. That means that if you want to make sure your business has the correct information out there, you need to put it on the common sites Google uses to check this information. These links are mainly listing websites, directories, and social media pages. Your State Government may also have a listing for your business which is an important verification for Google and others that this is your legitimate information.