Summary
In July 2022, Patina Restaurant Group approached Hudson Creative about a new strategic partnership with Giada De Laurentiis to open a catering brand with her name. The partnership needed a new state-of-the-art website that was design-worthy of Giada’s celebrity status.
The Challenge
The website project required a beautiful, interactive design to be approved by Giada De Laurentiis’ team, while meeting specific business requirements put forth by Patina Restaurant Group/Delaware North:
- Lead driver with specific form fields mapped to lead management system
- Optimized for search engines, with lighting fast page load times
- Over 90% ADA Compliance Score
The Solution View the website →
Hudson Creative led a team of 10+ marketing and sales professionals from Patina Restaurant Group/Delaware North (including then President, Dana Pellicano) to successfully launch the website in less than 5 months. Project highlights included:
- Homepage featuring a background hero video (that also plays on mobile) with the option to view the full video in a lightbox pop-up
- Main navigation mega menu featuring image tiles for each catering package
- Above average scores for internal SEO & ADA compliance audits (over 95% on Google PageSpeed Insights)
- The project was lauded for an intuitive admin dashboard fields and logic that make the WordPress website easy for anyone to edit.
