Supporting Independent, Black-Owned Restaurants with Pepsi’s Dig In Program

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Increase in website users from search engines


More websites engagements and conversions


Increase in views on search engines

Their Story

PepsiCo committed $50 million to help set Black restaurateurs up for success. Pepsi Dig In supports Black-owned restaurants and the people behind them.

The program provides advise on how to access capital, assistance setting up a successful delivery operation, and access to marketing experts like Hudson Creative to help make the most of these restaurant’s online presence to build business.

Their Goal

Provide SEO assistance and education for black restaurant owners, highlighting the the importance of their online presence to help them take more ownership of this piece of their marketing strategy moving forward.

Our Solution

We developed a comprehensive, 8-week SEO sprint and consultancy. We engaged with dozens of restaurants over the course of our involvement in the program. We optimized their website and local listings for search engines. We set up proper analytics tracking and reporting and showed these restauranteurs how to understand how their website data impacts their business. In some instances helped them reclaim ownership of their website or set up a new website for them when reclaiming was not possible.

Their Success

We looked back at the results following our work 4+ months after the sprint was completed. These restaurants saw a significant jump in search impressions and website traffic. The additional website traffic upswing resulted in a more than 3x increase in total website engagements and conversions.


Are you ready to speak with someone about reaching your online business goals? A marketing professional from Hudson Creative is standing by ready to help.

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