Summary
Hudson Creative was approached by PepsiCo to build a 8-week SEO Accelerator program to be offered as part of the Pepsi Dig In platform to support participating black-owned restaurants.
Scope
Hudson Creative implemented this SEO program for 50+ restaurants across the country. The program included keyword research, website updates and online listing development with the goal of increasing restaurant impressions in Google Search.
Program Results
Across all locations in 2022 we saw a +58.70% YOY increase in Google Search Impressions (from 12MM to 19MM).
Example Restaurant Location – SouthernQ BBQ and Catering
We worked with SouthernQ BBQ and Catering from Oct-Dec, 2021. The results from the SEO Accelerator showed a:
- +114.86% increase in Search Engine Impressions January – August, 2022 as compared to previous year (386,922 vs 831,353 for a total of +444,431 additional impressions).
- +63.25% increase in engagement from January – August, 2022 as compared to previous year (10,374 vs 16,936 for a total of +6,562 additional engagements). Engagement includes clicks to get directions, call the restaurant or visit the website from a search engine results page.
Real SEO Results for SouthernQ BBQ and Catering
Showing Google Business Profile Performance for SouthernQ BBQ and Catering before and after the Pepsi Dig In SEO Accelerator program.
