HUDSON CREATIVE

The Job

Increase exposure for Patina Restaurant Group’s corporate website and 45+ restaurant location sites.

The Approach

We created a proprietary report called the ‘Digital Dashboard’ which plots location-specific and group results (for all 46 units) over time, connecting Google Analytics data with reservation platform and POS data to track the impact of our efforts. This report delivered a monthly snapshot of year-over-year digital performance to both individual unit marketing managers and the group’s executive team.

The Results

Our project started in Q1 of 2016. Our efforts had an immediate, significant impact reverse a negative year-over-year trend for Seated Website Reservations for the entire group by significantly increasing Website Visitors from Search.

Digital Marketing Dashboard Showing Services Results

Within 9 months of signing on with Patina Restaurant Group, Hudson Creative was able to reverse a negative YoY trend for Seated Website Reservations for the entire group by significantly increasing Website Visitors from Search.

Sustaining Partnership & Success

2020 is our fifth year working with Patina Restaurant Group. We still optimize the entire portfolio’s SEO and work on Digital Advertising, Website Management as well as other projects, strategy development and consulting

Business Growth Starts Here

Are you ready to speak with someone about reaching your online business goals? A marketing professional from Hudson Creative is standing by ready to help.

Read more of our SEO case studies