individual Restaurant Locations/Brands to Manage
year-over-year increase in Restaurant Websites Visitors from Search Engines
year-over-year increase in Seated Website Reservations
Build exposure for Patina Restaurant Group’s 45+ restaurant location websites and increase online reservations.
We created a file for each restaurant location where we manage keyword targets and location information on a proprietary document called the ‘ABIS’ (Approved Business Information Sheet). You can read more about this process we’ve built in a guest blog for Sevenrooms.
We created a custom ‘Digital Dashboard’ report which showcased location-specific and group results (for all 46 units) over time, connecting Google Analytics data with reservation platform and POS data to track the impact of our efforts. This report delivered a monthly snapshot of year-over-year digital performance to both individual unit marketing managers and the group’s executive team.
Search Engine Optimization takes time, it is not uncommon for an SEO project to go 2-3 months before significant impact is evident in the website data.
Our project started in Q2 of 2016. By Q4 2016 our efforts had dramatically reversed a negative year-over-year trend for Seated Website Reservations for the entire group by significantly increasing Website Visitors from Search.
Business Growth Starts Here
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