Defining Keyword Targets
First we worked with the team at The Rink to get to know their business. This helped us decide which keywords we should focus on to best position The Rink’s website for success. During the Define Stage we also decided what success will look like for this campaign. Then worked backwards to create a timeline and assignments to be managed through our project management software.
Development and Implementation
After doing competitive research and selecting a keyword strategy Hudson got to work. We made development changes to the website, including copywriting and changes to the HTML output of their E-commerce platform to make the website more search engine friendly.
Link Distribution Network
By working with The Rink’s business partners and available resources, we were able to implement a link-building strategy that supported the keyword targets we chose in the define phase. This helped catapult the website into the first position for many of our chosen keyword targets.
Results and Reporting
Website traffic increased over 100% in one year. By repositioning The Rink’s website position in Google we were able to send more than 200,000 additional users to the website. This had a significant impact on website sales and overall revenue to the business. We were also able to track and attribute this success to specific keywords in Organic Search – the same keywords we had defined in our initial analysis. The Rink continues to rely on Hudson Creative’s analysis and strategy to keep them ranking above their competitors.